Price gap intelligence
80% of items cost moreon delivery than direct
We compare the first-party prices of the largest chains across the USA, Europe and the Middle East against the same items on delivery — and quantify exactly where the gap sits.
Delivery price premium over the chain's own menu
Illustrative — shaped from Tastewise first-party vs. delivery price comparisons.
The problem
Chains price their own channels deliberately and their delivery menus separately. The result is a markup that customers increasingly check before they order — and more than four in five items are cheaper direct.
Platforms rarely see the gap at item level. Without the first-party price beside your own, an abandoned basket looks like weak intent rather than a price the customer just found cheaper somewhere else.
How we measure it
Collected at the source, at scale.
01
First-party menus, at the source
Prices are collected from the chains' own websites and apps — the price a customer sees when they skip the marketplace entirely.
02
Matched item by item
Products are matched across channels at item level, including size and variant, so a comparison is like for like rather than category averages.
03
Three regions, continuously
Coverage spans the largest chains in the USA, Europe and the Middle East, tracked over time so a repricing shows up as movement.
What you get
The gap, ranked — with the evidence attached.
- Item-level price deltas between first-party and delivery, by chain and market
- Distribution of the premium, so you can see the tail rather than an average
- Movement over time, showing which chains are widening the gap
- The specific items where the premium is most likely to cost you the basket
Where teams use it
Four decisions this changes.
Negotiate menu pricing with evidence
Go into a chain conversation with the measured gap on their own items, not a general claim about market pricing.
Explain basket abandonment
Separate genuinely weak intent from a customer who checked the chain's own app and found the same item cheaper.
Target promotions where they pay back
Fund promotions against the items with the widest measured premium, rather than spreading discount across a whole category.
Track a market you're entering
Understand the prevailing delivery premium in a new region before setting commercial terms.
Menu Inflation — common questions
Which chains are covered?
The largest first-party chains across the USA, Europe and the Middle East. The specific list is scoped to the markets and categories you compete in.
How are items matched across channels?
Matching happens at item level including size and variant, so a comparison reflects the same product rather than a category average.
How often are prices refreshed?
Continuously, so a chain's repricing appears as movement in the gap rather than a stale snapshot.
Find the gaps before your customers do.
A 30-minute working session on your own markets, categories and catalog.
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